Gunma Prefecture’s attractiveness improvement Gunma-chan request

Gunma Prefecture has produced an animation for the mascot character Gunma-chan and is aiming to start terrestrial broadcasting this fall. The ability of Yuru-chara Grand Prix 1st place (2014) will be refined, and the ranking of the attractiveness of prefectures will be improved and economic effects will be expected. However, now that the mascot boom is over, will it be a hit as the prefecture expected? Report on the challenge of local government animation, which is rare nationwide.

Even if the boom goes away

The national broadcast of Gunma-chan anime is aimed at after October this year. With a program like the anime Sazae-san, which includes three episodes in a 30-minute frame, the goal is once a week, a time zone that parents and children can enjoy.

The production company Ascension handles the production, and the prefecture bears the production cost totaling about 230 million yen.

Gunma-chan is well known and ranked 5th in Japan in the Yuru-chara awareness survey (2nd year of Reiwa) by a private research company. The prefecture predicts that if it succeeds, the recognition will rise dramatically.
However, the real aim of the prefecture is to connect Gunma-chan with tourist destinations and products of the prefecture. What do you mean?

The prefecture is well known nationwide for Kusatsu Onsen and the world heritage site Tomioka Silk Mill. However, it is pointed out that they and the prefecture name are not known as a pair, and that they are separated from Gunma and only the name of the tourist spot has a name.

The aim of the prefecture is to raise awareness of the prefecture as a whole and, by extension, improve its image by promoting Gunma-chan and sightseeing spots as a set. For that purpose, it is essential to raise the awareness of Gunma-chan, and the goal is to be within the third place in awareness through animation.

However, there are also anxiety factors. The Grand Prix, in which Gunma-chan won the top spot, ended last year, and the boom that Kumamon and Funassyi got a lot of attention is now a story of the past. The reason why Gunma-chan is used even though I have a feeling now is that I can’t find any other well-known tool. The background of the bittersweet rewinding strategy is the painful situation that Gunma-chan has no choice but to ask.

Gunma Prefecture has produced an animation for the mascot character Gunma-chan and is aiming to start terrestrial broadcasting this fall. The ability of Yuru-chara Grand Prix 1st place will be refined, and the ranking of the attractiveness of prefectures will be improved and economic effects will be expected. However, now that the mascot boom is over, will it be a hit as the prefecture expected? Report on the challenge of local government animation, which is rare nationwide.

The national broadcast of Gunma-chan anime is aimed at after October this year. With a program like the anime Sazae-san, which includes three episodes in a 30-minute frame, the goal is once a week, a time zone that parents and children can enjoy.

The production company Ascension handles the production, and the prefecture bears the production cost totaling about 230 million yen.

Gunma-chan is well known and ranked 5th in Japan in the Yuru-chara awareness survey by a private research company. The prefecture predicts that if it succeeds, the recognition will rise dramatically.

However, the real aim of the prefecture is to connect Gunma-chan with tourist destinations and products of the prefecture. What do you mean?

The prefecture is well known nationwide for Kusatsu Onsen and the world heritage site Tomioka Silk Mill. However, it is pointed out that they and the prefecture name are not known as a pair, and that they are separated from Gunma and only the name of the tourist spot has a name.

The aim of the prefecture is to raise awareness of the prefecture as a whole and, by extension, improve its image by promoting Gunma-chan and sightseeing spots as a set. for that purpose, it is essential to raise the awareness of Gunma-chan, and the goal is to be within the third place in awareness through animation.

However, there are also anxiety factors. The Grand Prix, in which Gunma-chan won the top spot, ended last year, and the boom that Kumamon and Funassyi got a lot of attention is now a story of the past. The reason why Gunma-chan is used even though I have a feeling now is that I can’t find any other well-known tool. The background of the bittersweet rewinding strategy is the painful situation that Gunma-chan has no choice but to ask.

 

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