In a groundbreaking announcement highlighting Netflix’s ongoing collaboration with Mexico’s audiovisual industry, Co-CEO Ted Sarandos unveiled a $1 billion investment in the country over the next four years.
This commitment, disclosed during a press conference alongside Mexican President Claudia Sheinbaum, is intended to strengthen the local audiovisual sector and generate extensive opportunities across the nation.
“It is great to be back in Mexico City. Every time I come here, I’m amazed by the blend of the old and the new — between history and modern culture,” Sarandos said. “It’s inspiring. And it helps explain why there’s always been so much creativity in Mexico — from art and food to literature, architecture and, of course, storytelling.”
Netflix’s deep-rooted presence in Mexico has significantly shaped the region’s entertainment landscape. Since its launch in the country in 2011, the streaming giant has produced an array of series and films that have resonated with Mexican audiences while also achieving international success.
The company’s first non-U.S. series, Club de Cuervos, marked a pivotal moment in the evolving streaming ecosystem and set the stage for Netflix’s local production model, which has since been replicated in various markets worldwide.
“We created [the show] in Mexico for Mexico — and it paved the way for our programming strategy, which is all about local production,” Sarandos noted.
Netflix’s contributions to Mexican storytelling are undeniable. From the Oscar-winning Roma to Guillermo del Toro’s Pinocchio—which featured work completed at the Taller de Chucho studio in Guadalajara—the platform has consistently showcased the depth of Mexican cinema.
“Over the years, we’ve worked with Mexican creators on hundreds of other series and films that have captured the hearts of Mexican audiences — from The House of Flowers to Where the Track Ends, to the recently announced Love Sick and The Dead Girls,” Sarandos highlighted.
Netflix in Mexico
As part of its financial commitment, Netflix has allocated $2 million to support the legendary Churubusco Studios, a historic venue that has been instrumental in producing some of Mexico’s most iconic films.
Beyond production, Netflix is also investing in programs aimed at nurturing diverse creative talents working behind the scenes.
“Together with our government and industry partners, we’ll also keep funding programs that help diverse and creative talent behind the camera break into entertainment,” Sarandos said.
This initiative builds upon a $1 million fund announced last year, aimed at fostering the next generation of Mexican filmmakers and storytellers.
Netflix’s investment carries a significant economic impact. A study conducted in collaboration with the Inter-American Development Bank found that Mexico’s audiovisual sector contributes $3 billion annually to the economy.
Additionally, for every dollar spent, an added value of $1.6 is generated, fueling various industries, including set construction and tourism.
“President Sheinbaum, at Netflix, we share your vision of a vibrant, prosperous Mexico full of growth and opportunity. And we want to play our part in making it a reality,” Sarandos affirmed.
“Our journey in Mexico so far has taken us from North to South — from Baja California’s sunset shores to the Caribbean’s sunrise sands. We have produced in over 50 locations across 25 states. And with this renewed commitment, we look forward to deepening our partnership even more.
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