As the popular Prime Video series, Marvelous Mrs. Maisel, concludes its run, the streaming service is paying tribute to the show’s iconic characters and nostalgic settings with a unique campaign. The “Maisel Tov” campaign recreates pivotal scenes from the show’s four seasons, transporting fans back in time to the 1950s and 60s. The campaign kicks off on Fifth Avenue in New York City, where fans can stroll through a series of vignettes depicting Midge Maisel’s journey from her early days at the Gaslight Café to her rise to stardom.
The grand finale of the campaign takes place at Saks Fifth Avenue, where the iconic department store’s windows will be transformed into a visually stunning timeline of Midge’s journey. From the Gaslight to Paris, the Catskills, and beyond, fans will be able to relive Midge’s most memorable moments. The event will also feature surprise performances outside the windows, adding to the immersive experience and allowing fans to fully transport themselves into the world of Marvelous Mrs. Maisel.
A Still From Marvelous Mrs Maisel (Photo: Marvelous Mrs Maisel)
In addition to the New York City campaign, Prime Video is partnering with national brands such as Pantone, Betty Crocker, Candier, and Tupperware to celebrate the launch of Season 5. As the beloved series comes to a close, fans will bid an enthusiastic “Maisel Tov” to Midge Maisel as she reaches the threshold of true stardom. Fans can join in the celebration on April 14, the same day Season 5 premieres on Prime Video, by taking a stroll down the “Marvelous Mile” on Fifth Avenue.
The “Maisel Tov” campaign promises to be a memorable and immersive experience, allowing fans to reminisce about Midge’s journey and celebrate her remarkable achievements. With its nostalgic settings and iconic characters, the campaign is a must-see for fans of the show. As the series comes to a close, “Maisel Tov” is the perfect way to bid farewell to Midge Maisel, the lovable and talented protagonist of the show. With its mix of nostalgia, entertainment, and interactive elements, the campaign is sure to delight fans and leave a lasting impression.
